“Expensive does not mean classy” -Unknown

You need a new TV, more deodorant, and some mascara; where do you go? Probably Target. Need a Missoni bathing suit or a Phillip Lim blouse? You may not know it, but you can also go to Target for that. The bulls-eye logo isn’t the only thing setting this store apart from its competition. In the past few years Target has collaborated with some extremely high-end designers such as Rodarte, Missoni, Prabal Gurung and 3.1 Phillip Lim. These designers have created unique clothing specifically for Target at fairly reasonable prices ranging from $30 to $200. These exclusive collections have been massive hits: stylish high quality clothes at unbeatable prices, and found at your local Target, which shouldn’t be farther than 5 miles from your house. The Missoni collection, which sold out in one day, featured the patterns and fabric that are so unique to its name.

I myself have clothing from both Prabal Gurung and 3.1 Phillip Lim collections.  I purchased two dresses for Prabal Gurung on sale for $15 and $27, practically a highway robbery. When paying no more than $30 for a dress, you expect the quality to be lacking but I was extremely impressed with the quality of the fabric. Both dresses were expertly lined and looked far more valuable than their double-digit price tags. In the words of Prabal Gurung, “ A modern woman is not necessarily someone who buys expensive stuff, a modern woman is someone who buys intelligently.”

Prabal Gurung dresses from Target (Alexandra Carlino)

While everyone can agree the Prabal Gurung dresses from Target aren’t the same ones celebrities are gracing the red carpet with, they were much better than anything similar stores had to offer. It is this unique opportunity that has widened the Target customer base and has inspired other retailers to follow in its footsteps and collaborate with high-end designers. Vera Wang and Catherine Malandrino both have lines available at Kohls. H&M even has lines with Lanvin and Jimmy Choo.

3.1 Phillip Lim sweater (Alexandra Carlino)

Target’s newest collaboration is with Peter Pilotto. The lookbook was released on January 13^th and shows off the colorful and whimsical collection to hit stores on February 9^th. The collection will feature 70 items from skirts and dresses to purses and swimwear. Most of the items will retail for less than $60. Put this date on your calendars because these one-of-a-kind items will sell out quickly and you don’t want to miss out.